New York City — Saks Fifth Avenue has completed its newest store and third New York City location, Saks Downtown Men’s. The 16,000-square-foot store is located at the northern end of the burgeoning Brookfield Place in lower Manhattan. A dedicated Saks women’s store opened on the south side of Brookfield Place in September 2016.
“Our Downtown New York men’s store will be the first of its kind, fusing the in-store and digital experiences to create an all-channel store geared to the lifestyle needs of the downtown man and the way he shops,” says Marc Metrick, president, Saks Fifth Avenue. “With this opening, we are cementing Saks as the destination for men.”
The new location features a truly experiential shopping environment, including bespoke services. Situated near the store’s southern entrance is a wall dedicated to technology showcasing the latest trends in designer electronics and accessories, alongside designer shoes, handbags and sunglasses. Advanced designer, contemporary and luxe ready-to-wear collections appear side-by-side, with apothecary and fragrance brands nearby. At the store’s northern entrance is the reimagined Fifth Avenue Club for private styling consultations.
Saks Downtown Men’s boasts a permanent space that will exhibit a monthly, rotating mix of designer collaborations, exclusive collections and unique visual displays.
The store’s understated design palette, featuring a mix of gray, silver, white, black and taupe tones, unites the many brands and departments yielding an effortless but inviting shopping experience. A wall of windows spans the length of the southern wall of the store illuminating the space with natural light, as well as providing spectacular views of the Statue of Liberty. Chevron-patterned porcelain flooring, Phillip Jeffries hand-crafted woven wall coverings, and an eclectic mix of found and custom furniture, fixtures and accessories create the signature and timeless style Saks is known for.
Designed to call to mind a gentleman’s walk-in closet, the Fifth Avenue Club includes three private rooms where expert stylists can provide the renowned Saks styling experience. The program, which features interactive mirrored screens, debuts first at Saks Downtown Men’s but will expand into additional Saks locations throughout 2017.
As part of the Hudson’s Bay Company brand portfolio, Saks Fifth Avenue operates 41 full-line stores in 22 states and Canada, five international licensed stores and saks.com. For more information, visit saks.com.
Hudson’s Bay Company is one of the fastest-growing department store retailers in the world. Founded in 1670, HBC is the oldest company in North America. HBC’s portfolio today includes 10 banners, with more than 480 stores around the world.
In North America, HBC’s leading banners include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, and Saks OFF 5TH, along with Find @ Lord & Taylor and Home Outfitters. In Europe, its banners include GALERIA Kaufhof, the largest department store group in Germany, Belgium’s only department store group Galeria INNO, as well as Sportarena.
HBC has significant investments in real estate joint ventures. It has partnered with Simon Property Group Inc. in the HBS Global Properties Joint Venture, which owns properties in the United States and Germany. In Canada, it has partnered with RioCan Real Estate Investment Trust in the RioCan-HBC Joint Venture.
SOURCE: Saks Fifth Avenue