Sally Beauty Holdings Appoints New President and CEO

by Katie Lee

Denton, Texas — Sally Beauty Holdings, Inc. has appointed Denise Paulonis as president and chief executive officer, effective October 1, 2021. She succeeds Chris Brickman who will be stepping down. Brickman will continue to serve as president and CEO of the company and as a member of the board until September 30, 2021. Thereafter, Brickman will serve in a consulting capacity through March 31, 2022, to support an orderly transition.

“As the company emerges from the hard work of its transformation, both the board and Chris agree that now is the right time for a change in leadership,” says Robert McMaster, chair of the Sally Beauty Holdings board of directors. “During Chris’s tenure, the company ushered in many new initiatives, including strengthening Sally Beauty Holdings’ standing as the largest omni-channel hair color retailer, introducing modernized loyalty programs, investing significantly in technology and improving our digital capabilities, and leading the company through the pandemic. On behalf of the entire board, I want to thank Chris for his service and many contributions to Sally Beauty Holdings over the past 7 years and, in particular, for the talented team he has put in place. We wish him well in the next chapter of his career.”

Paulonis has been a member of the company’s board of directors since 2018 and is the current chair of the audit committee. Most recently she served as chief financial officer of Sprouts Farmers Market. From 2014 to 2020, Paulonis served in various executive roles at The Michaels Companies, including as executive vice president and CFO, senior vice president of finance and treasurer, and vice president of corporate finance, investor relations and treasury.

Sally Beauty Holdings, Inc. operates approximately 5,000 stores, including 141 franchised locations. For more information, visit



SOURCE: Sally Beauty Holdings, Inc.

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