Sears Expanding “Store-Within-a-Store” Concept to 91 Stores Nationwide

by Nate Hunter

Quincy, MA — Scrubology is expanding into 91 Sears and Kmart stores nationwide. Scrubology was developed with Work ‘N Gear, the largest U.S. retailer specializing in work apparel and uniforms.


Quincy, MA — Scrubology, a new “store-within-a-store” concept, is expanding into a total of 91 Sears and Kmart stores nationwide. Scrubology was developed in conjunction with Work ‘N Gear, the largest retail chain in the U.S. specializing in work apparel and uniforms for professionals in industrial, service and healthcare fields. In collaboration with Sears and Kmart, 39 Scrubology “stores” in total had been opened to date. The concept has proven to be popular with customers so Sears and Work ‘N Gear have teamed up to launch an additional 52 stores in Chicago, Los Angeles, Minneapolis, New Jersey, New York, Philadelphia, San Francisco and Washington, D.C.

“Sears Holdings is pleased thus far with the performance of the Scrubology concept. This venture with Work ‘N Gear and the development of this unique ‘store-within-a-store’ concept has allowed us to provide additional value to our customers,” says Dave Schuvie, vice president, licensed businesses for Sears Holdings.

Work ‘N Gear CEO Anthony DiPaolo adds: “We’re very proud of the tremendous results Scrubology has generated for not only Work ‘N Gear but also Sears Holdings. We’re looking forward to expanding this successful concept to these new markets.”

The expansion of 52 new Scrubology locations inside select Sears and Kmart locations will occur by May.

Work ‘N Gear operates more than 42 retail stores throughout the Northeast and Midwest. Work ‘N Gear has been a leader in the sale of apparel for healthcare professionals for more than 20 years.



SOURCE: Work ‘N Gear – Scrubology

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