Sears Opens Unique Concept Store in Honolulu

by Katie Lee

Hoffman Estates, Ill. — Sears has opened a new store dedicated to appliances and mattresses in Honolulu. The unique retail concept focuses on two of Sears’s strongest categories, appliances and mattresses, while continuing to offer the expertise and capability of its leading integrated services. The new store builds on the success of the first Sears Appliances & Mattresses store located in Pharr, Texas, which has been open since June 2017, as well as the Sears Appliances store, which opened in Ft. Collins, Colo., in 2016.

“We’re delighted by the positive feedback we’ve received from our members around the Ft. Collins, Colo., and Pharr, Texas, stores,” says Leena Munjal, senior vice president, Customer Experience and Integrated Retail, Sears Holdings. “At our new Honolulu Sears Appliances & Mattresses store, the community will find an innovative, interactive shopping experience that showcases our leading array of appliances and mattresses, with the support of expert associates.” 

Located at Ala Moana Center, the 16,200-square-foot Sears Appliances & Mattresses store showcases the top major appliance brands, including Kenmore®, in a bright, spacious setting with interactive displays, allowing members to view home appliances in kitchen vignettes and experience top mattress brands. Members can visualize how new appliances would look in a full-scale kitchen with the “Discover More” 100-inch interactive digital display. Using a tablet, shoppers can select common kitchen layouts and appliances and further customize the experience by choosing colors and finishes. They also can use the “Discover More” digital display to shop for other products on

The Honolulu store also exhibits an assortment of vacuums, floor care and home environment products, as well as countertop microwaves. Members can also try out mattresses from top brands including Tempur-Pedic®, Beautyrest, Sealy and Stearns & Foster, and shop for select pillows and bedding.

Sears has been serving Hawaii for more than 70 years, with its first Hawaii store opening in October 1939. The Sears Appliances & Mattresses store’s associates and technicians, who provide services such as installation, maintenance and repair, are trained and employed by Sears.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation, is a leading integrated retailer providing merchandise and related services. For more information, visit or

SOURCE: Sears, Roebuck and Co.

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