Smokey Bones Opening 122 New Virtual Restaurants

Aventura, Fla. — Not many restaurants can triple in size during a global pandemic, but Smokey Bones is doing just that by expanding its virtual restaurants, The Wing Experience and The Burger Experience, to all of its brick-and-mortar restaurants.

The virtual restaurants are delivery-only and operate out of existing Smokey Bones’ brick-and-mortar kitchens, and out of the Smokey Bones’ ghost kitchen in Chicago. The menus feature Smokey Bones’ burgers and wings, including unique recipes created specifically for each virtual restaurant brand.

“By opening these new virtual restaurants, we can shine a brighter light on the taste and quality of our burger and wing offerings,” says CEO James O’Reilly. “We are bullish about these products and confident in our expansion strategy, having already seen good results in our other virtual restaurant locations.”

The Wing Experience menu features two styles of wings: Signature Smoked Jumbo Wings and Jumbo Breaded Wings. Both offer a variety of 14 different flavors, including options that are not offered on the current Smokey Bones’ menu, like Maple Bacon BBQ wings, Peach Bourbon Wings and “The Experience” wings, made for the expert wing eater.

The Burger Experience features a variety of premium half-pound burger options, including a build-your-own burger as well as special signature burgers such as The Big Kahuna, The Experienced Burger and The Keto.

Smokey Bones launched its first virtual restaurants, The Wing Experience and The Burger Experience, in 2019 in partnership with Uber Eats. Guests can order through the Uber Eats app, and from the Chicago ghost kitchen on www.kitchenunited.com for The Wing Experience.

Smokey Bones is a full-service restaurant with 61 locations across 16 states. Smokey Bones is an affiliate of Boca Raton, Fla.-based Sun Capital Partners, whose portfolio of restaurants also includes Friendly’s and Johnny Rockets. For more information, visit www.SmokeyBones.com.

 

 

 

SOURCE: Smokey Bones

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