Superior Group of Companies Names New Chief Information Officer

by Katie Lee

St. Petersburg, Fla. — Superior Group of Companies, Inc. has appointed Soo-Jin Behrstock as the company’s chief information officer (CIO). The appointment was effective Oct. 9, 2023. Behrstock will report to SGC’s chief strategy officer, Phil Koosed.

Behrstock, with more than 25 years of broad technology and information systems experience in both business-to-business and e-commerce industries, has an impressive record of strategic thought leadership and transformational implementations. Most recently, she was the chief information officer at King’s Hawaiian, a 70-year-old internationally-renowned bakery. Prior to that, Behrstock served as chief information officer at AG Jeans/Koos Manufacturing, a specialty apparel company, from 2014 to 2020.

“We are thrilled to welcome Behrstock to SGC,” says Koosed. “Her leadership and deep understanding of technology trends will undoubtedly enhance our position as a technology-driven leader in each of our Branded Products, Healthcare Apparel and Contact Center segments. We believe that Behrstock is the right person to help us harness the power of emerging technologies and drive innovation across all aspects of our organization.”

“We took our time to find the right person for this important role,” says CEO Michael Benstock. “I am confident that Behrstock is that person. I look forward to the transformations she will bring to our business, and the synergies that her working closely with our chief strategy officer will unleash.”

Superior Group of Companies™, established in 1920, is a combination of companies that help customers unlock the power of their brands by creating extraordinary brand engagement experiences for employees and customers. For more information, visit

SOURCE: Superior Group of Companies™

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