Good Feet Holdings, LLC Appoints First Chief Brand Officer

by Katie Lee

Carlsbad, Calif. — Good Feet Holdings, LLC, a global holdings group of premium wellness brands, including The Good Feet Store and ING Source, has appointed Doug Zarkin as its incoming chief brand officer. He begins his new role on Oct. 15.

As chief brand officer, Zarkin will oversee the portfolio of companies within Good Feet Holdings, which encompasses The Good Feet Store and ING Source compression socks, among others. His responsibilities will extend across the entire range of brands, strengthening the equity and footprint of each entity as leaders in the health and wellness sector.

“Doug is an invaluable addition to our team, and we’re confident that his unparalleled expertise as a brand storyteller will play a pivotal role in propelling the portfolio of brands under Good Feet Holdings to new heights,” says Richard Moore, president and CEO. “As our first chief brand officer, Doug will undoubtedly leverage his experience and innovative thinking to enhance our vision further across our portfolio of brands. His approach, centered on a “thinking human” perspective to building brands, has led to an impressive track record across diverse industries. Doug excels as a consumer champion, brand storyteller and influencer within executive suites and across all levels of an organization. He demonstrates exceptional skill in developing and implementing innovation, even within complex organizational structures.”

In 2012, Zarkin became EssilorLuxottica’s chief marketing officer for Pearle Vision, driving a brand transformation of its global healthcare, premium omnichannel retail and franchising business. He transformed the omnichannel experience, shifting brand perception from discounting to care and connection.

The Good Feet Store, which celebrated the opening of its 250th location in October, offers premium, personally fitted arch supports at 250 retail locations in the U.S. and abroad. For more information, visit

SOURCE: The Good Feet Store

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