— By Kristin Naragon — Communicating a brand’s commitment to environmental impacts requires transparency in today’s omnichannel shopping landscape. More so than ever, consumers are inundated with choices. For any given product or service, they have a seemingly endless list of options to choose from — meaning they have the ability to choose to support corporations whose values align with their own. It happens more often than you may think; according to this Global B2C Survey conducted by our team, half of the 3,500 survey participants said …
