Cincinnati — American Girl unveiled two new in-store experiences this month in its New York City flagship store on Rockefeller Plaza. Award-winning retail design firm FRCH NELSON partnered with the brand to envision both experiences that will be open throughout the holiday season. Girls can now experience a day in the life of one of American Girl’s most popular dolls, Julie. The pop-up called “Julie’s Groovy World” immerses guests in her 1970s world. The in-store activation encourages interactive play between girl and doll and brings Julie’s message of girl empowerment …
American Girl
Middleton, Wis. — On November 11, 2017, American Girl Place New York opened at its new 75 Rockefeller Plaza location. The stunning 40,000-square-foot New York flagship store is filled with the popular products girls love — from the signature American Girl dolls and accessories to the brand’s hundreds of bestselling fiction and advice books.
Englewood Construction Starts Work on American Girl Place at New York’s 75 Rockefeller Plaza
by Katie Lee
Chicago — Englewood Construction’s retail group has started work on a new 40,000-square-foot American Girl Place store at 75 Rockefeller Plaza in New York City. American Girl will move to the new location this fall from the current American Girl Place New York at 609 Fifth Ave.