Suwanee, Ga. — On August 19, Macy’s will open its third “off-mall” store format, Market by Macy’s, in the metropolitan Atlanta area. The new store will open at Johns Creek Town Center in Suwanee, Ga., a northern suburb of Atlanta. Market by Macy’s is a smaller format store, approximately 30,000 square feet, offering customers an immersive shopping experience that celebrates discovery and convenience. Customers will be able to shop at the “Trend Pavilion,” which highlights a constant flow of fashionable trends, must-haves and new merchandise throughout the season that will …
Backstage
New York City — Macy’s, Inc. plans to optimize its portfolio by continuing to grow stores in the best malls, but close approximately 125 stores in lower tier malls within 3 years. The department store also plans to explore new smaller, off-mall formats. Macy’s will also establish a single corporate headquarters and relocate its digital business to New York City. This updated strategy and 3-year plan is designed to stabilize profitability and position the company for growth. “We have a clear vision of where Macy’s, Inc. and our brands, Macy’s, …