Berkeley, Calif.— Danish furniture franchise BoConcept has added a new location to its roster of functional-furniture stores around the world, but this one is different from all the others in the U.S. Helmed by multi-unit franchisees Søren and Caroline Krogh-Jensen, the new BoConcept, which opened in Berkeley, Calif., on February 11, is the franchise’s first digital-experience store in the U.S. Working with global consumer-engagement agency The Marketing Store and in-store digital-experience developers Ombori, BoConcept has developed a cutting-edge new retail experience that offers customers the best of both online and …
