Casey Olson

Paradise, Calif. — On April 1, 2019, Dutch Bros Coffee reopened its doors in Paradise, Calif., nearly 5 months after the community was devastated by wildfires. This was California’s most destructive fire in history, with over 14,000 homes lost and approximately 25,000 people affected. “The hope is that the reopening will help customers feel a sense of normalcy and comfort again, even if it’s for 5 minutes going through the drive-thru,” says Matt Long, operator of Dutch Bros Paradise. “Our community has been through so much, and whatever we can …

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