— By Pranav Tyagi — Enhancing your store location strategy with technology. Retailers and restaurants live and die by the addresses they call home. Yet, over the last few years, rapid digital transformations have all but forced some retailers and restaurants to re-think their physical store strategies and embrace new consumer behaviors. This shift, however, also bent the other way. Brands with strong e-commerce and direct-to-consumer approaches, like Amazon and Warby Parker, also saw the value that comes with opening physical locations. Then COVID-19 happened, putting an even higher …
