Dynamic Yield

Chicago and New York and Tel Aviv — McDonald’s Corporation has reached an agreement to acquire Dynamic Yield Ltd., a leader in personalization and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth. McDonald’s will utilize this decision technology to provide an even more personalized customer experience by varying outdoor digital drive-thru menu displays to show food based on time of day, weather, current restaurant traffic and trending menu items. The decision technology can also …

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