Sheboygan, Wis. — Priority Sign, headquartered in Sheboygan, Wis., is changing the name of the company to “Priority.” With more than 20 years of signage program experience, Priority has evolved to become a global brand implementation company offering project management, construction design, manufacturing and installation. Priority now offers three core product lines: signage, lighting and branded environments.
geoff rosenbaum
Sheboygan, Wis. — Priority Sign has promoted Andy Dykstra to president after serving as executive vice president of sales since 2011. Additionally, Geoff Rosenbaum has been promoted to chief operating officer (COO) after serving as executive vice president of operations since 2011.