Global B2C Survey

— By Kristin Naragon —   Communicating a brand’s commitment to environmental impacts requires transparency in today’s omnichannel shopping landscape.     More so than ever, consumers are inundated with choices. For any given product or service, they have a seemingly endless list of options to choose from — meaning they have the ability to choose to support corporations whose values align with their own. It happens more often than you may think; according to this Global B2C Survey conducted by our team, half of the 3,500 survey participants said …

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