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Pittsburgh — Leading fashion destination rue21 welcomes Karlyn Mattson as the new executive vice president, chief customer officer. She has over 25 years of experience at global retailers including Target, Amazon, Macy’s and, most recently, GNC. At rue21, Mattson will help bolster the brand’s ethos, bringing a personalized approach to understanding, meeting and exceeding shoppers’ needs. “Karlyn’s industry leadership and dedication to customer needs is perfectly aligned with our mission at rue21,” says Josh Burris, president and CEO of rue21. “Her unique background will be invaluable as we continue to …

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Warrendale, Pa. — rue21, a leading American specialty retailer, has named Josh Burris as its chief executive officer and member of the board. Burris replaces Bill Brand, who announced in March 2023 his intention to step down as CEO. “I’m honored to be joining rue21 as CEO,” says Burris. “As a brand, rue21 serves the most vibrant and fastest-growing segments focused on affordable fashion that’s accessible to all, making it well positioned for growth. I’ve dedicated my career to building retail brands centered around the consumer and am excited to …

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Pittsburgh — Global health and wellness company GNC Holdings Inc. (NYSE: GNC) has filed for Chapter 11 bankruptcy. GNC and all of its subsidiaries will remain open for business during the process. Pittsburgh-based GNC expects to use the bankruptcy process “to improve its balance sheet and capital structure while continuing to advance its business strategy, right-size its corporate store portfolio and strengthen its brands to protect the long-term sustainability of its business,” according to a press release from the company. Over the past year, the company has executed a strategy to close …

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Pittsburgh — The vitamin and health supplement niche of the brick-and-mortar retail market continues to experience intense competitive pressure, observes veteran retail consultant Jeff Green. So it came as no surprise to Green when GNC Holdings Inc. officials revealed in a second-quarter earnings call earlier this week that it will shutter up to 900 stores in North America by the end of 2020. “It used to be that specialty health supplements were only found in specialty stores such as GNC, Vitamin Shoppe and other regional chains,” says Green, a partner …

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