rue21 Appoints New EVP, Chief Customer Officer

by Katie Lee

Pittsburgh — Leading fashion destination rue21 welcomes Karlyn Mattson as the new executive vice president, chief customer officer. She has over 25 years of experience at global retailers including Target, Amazon, Macy’s and, most recently, GNC. At rue21, Mattson will help bolster the brand’s ethos, bringing a personalized approach to understanding, meeting and exceeding shoppers’ needs.

“Karlyn’s industry leadership and dedication to customer needs is perfectly aligned with our mission at rue21,” says Josh Burris, president and CEO of rue21. “Her unique background will be invaluable as we continue to cultivate our commitment to building the most relevant and mainstream fashion destination. We are thrilled to have Karlyn join the rue21 family.”

Throughout her career, Mattson has been instrumental in driving growth through her ability to build, develop and retain high-performing teams. Drawing on her knowledge and insights, Mattson’s strategic approach will magnify rue21’s unwavering commitment to delivering the latest fashion trends at an unbeatable value.

Mattson will play a pivotal role in the company’s merchandising, planning and marketing operations. Mattson will oversee rue21’s omnichannel strategy and upcoming marketing campaigns to support the company’s efforts in being the most relevant fast fashion retailer in the country.

rue21 is a fashion retailer headquartered just north of Pittsburgh in Warrendale, Pa. The company currently operates more than 600 U.S. stores in 45 states and online at




SOURCE: rue21

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