Las Vegas — Online retailer Barbell Apparel, in conjunction with International Retail Group (IRG), is set to open its first brick-and-mortar store in Las Vegas on June 8. The new store will be in the heart of Downtown Summerlin, a large outdoor shopping center owned by the Howard Hughes Corporation. Barbell Apparel was founded by a team of life-long friends and athletes who started their story by launching their Athletic Fit Jeans on Kickstarter. “A store is the next step in our plans to grow the Barbell Apparel brand,” says …
IRG
Riverhead, N.Y. — Experiential marketing leaders CS Hudson and International Retail Management and Consulting Group (IRG) unveiled their latest collaboration, R|Evolution, on September 12, 2019 at the Tanger Outlets in Riverhead, N.Y., on Long Island. An immersive pop-up shop that provides digitally native and emerging brands the opportunity to participate in a pop-up brick-and-mortar experience, R|Evolution gives consumers a rotating experience every 90 days — aiming to “flip retail on its head” with an innovative model for the future. On the heels of this launch, the two partners have also …