Jack Ye

New York City — Lifestyle retailer MINISO officially opened its new global flagship store in New York’s Times Square on May 19, 2023. The opening of the new flagship comes during the brand’s 10th anniversary year, and shortly after the announcement of a new global expansion strategy. With over 70 stores in the U.S., the American market has emerged as MINISO’s top-performing overseas market for two consecutive quarters. Located on the first floor of 5 Times Square, the new flagship has a bright and clean look, with the eye being …

0 FacebookTwitterPinterestEmail

Guangzhou, China — On February 24, 2023, global lifestyle retailer MINISO held a conference titled “MINISO – Bringing Joy to the World,” to unveil its global brand strategy in Guangzhou, China. The company took the opportunity to announce its new brand positioning and brand symbol, global development strategy, product strategy, etc. This year marks the 10th anniversary of the founding of MINISO, as well as the opening year of its updated global brand strategy. “The new global strategy marks the future of the company’s deep participation in the global retail …

0 FacebookTwitterPinterestEmail