Pasadena, Calif. — Wetzel’s Pretzels is introducing Twisted by Wetzel’s, a never-before-seen street concept that amplifies the iconic brand’s classic pretzels to satisfy today’s millennial and Gen Z generations. From savory to sweet, the menu features new creations that are stuffed, topped and drizzled to ultimate pretzel perfection. The new concept will debut in California this spring. “Twisted by Wetzel’s embraces the magic or our core brand and elevates it to a whole new level, providing a bigger, bolder, more imaginative expression of Wetzel’s,” says Kim Freer, chief marketing officer. …
