Judy Tullius

Scottsdale, Ariz. — This month PXG, a company dedicated to developing high-performance golf equipment and apparel, opened its fifth brick-and-mortar location in the United States. Known for its disruptive approach to product engineering and distribution, PXG continues to buck the trend of transactional sales in favor of delivering custom equipment and personalized experiences. “We are not in the golf club business,” says PXG Founder and CEO Bob Parsons. “We are in the business of creating exceptional experiences. Our stores, as well as our mobile fitting program, are designed to help …

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