l’occitane en provence

New York City — L’Occitane, Inc., a leading U.S. retailer of beauty and well-being products rich in natural and organic ingredients that preserves and celebrates the traditions of Provence, France, has filed for voluntary Chapter 11 bankruptcy this week and will optimize its store footprint to best position its business for the future. To implement this store footprint optimization plan, including the contemplated exit of unprofitable locations, the company commenced a voluntary case under Chapter 11 of the U.S. Bankruptcy Code in the United States Bankruptcy Court for the District …

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Washington, D.C. — L’Occitane en Provence, the prestige beauty brand, continues to evolve its experiential retail strategy with the launch of the L’Occi Truck — the first-ever traveling shop experience for the brand. The unique retail store, encapsulated on wheels, presents a new direct-to-consumer shopping model, bringing the spirit and beauty of Provence across North America.

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New York City — L’OCCITANE redefines the shopping experience with the opening of its new flagship store in the Flatiron District of Manhattan. The revolutionary store presents a new shopping model designed for today’s consumers, addressing their varying needs for information and immediacy, all the while channeling the rich heritage, natural beauty and art de vivre of Provence.

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