Mac McConnell

— By Mac McConnell —   How to create a consistent luxury shopping experience across locations.   Imagine you’re a shopper who just stepped into a luxury goods store. You are greeted by a sharply attired, uber-friendly store employee who hands you a tall glass of chilled sparkling wine and offers to give you a guided tour of the newest inventory. “No thanks for now,” you say, explaining that you’d rather do some browsing first. As you stroll through the aisles, you take in the impressive sights: the finish of …

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