Chicago — SMS Assist has hired Jodi Navta as its new chief marketing officer. She will be responsible for leading SMS Assist’s marketing and communications efforts in support of the company’s rapid growth. Most recently, Navta was global chief marketing officer of Coyote Logistics, a Chicago-based third-party logistics service provider that grew its annual revenue during her tenure from approximately $300 million to over $2 billion.
marketing
Milford, Conn. — Subway® restaurants has hired Len Van Popering to join the company as vice president of global brand management and innovation. Van Popering is charged with driving Subway’s ongoing global transformation through food innovation (including core menu items, snacks and beverages), brand positioning, visual identity and channel development (including delivery, catering and mobile ordering).