MarTech

— By Rob Tedesco —   The next digital frontier for restaurants.   Brands have spent the past few years adapting to a digital-first mindset. They’ve reoriented their businesses toward programs like online ordering, invested in their tech stacks and started gathering first-party customer data But as the paradigm now truly shifts, and “outside the four walls” matters more, what’s missing from brands’ digital roadmaps? What will be the next major leaps in restaurant technology and digital guest experiences? Here, we discuss four ways in which digital tools help restaurants …

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