Mercato Partners Fund

Salt Lake City — In preparation for rapid growth, Mo’ Bettahs Hawaiian Style Restaurant has launched a comprehensive rebrand that includes a brand-new prototype. The brand has 18 restaurants scheduled to open nationwide by the end of 2022, all of which will feature Mo’ Bettahs’ latest rebranding. This will bring the brand to more than 50 units throughout the western U.S. with 20+ units planned for 2023. Mo’ Bettahs debuted its updated design elements and branding — with a fresh new logo that alludes to the movements of the ocean …

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Salt Lake City — Swig, the highly popular and fast-growing specialty drink shop, has appointed Chase Wardrop as president. In this position, Wardrop will oversee all company operations and the management team of Swig. He will be responsible for expanding the brand’s footprint into new geographies, which includes plans to open 18 new units in 2021. Wardrop has been instrumental in Swig’s rapid growth, and the expanding specialty soda culture as a whole. Today, under his leadership and teamwork with partners Dylan Roeder (vice president, marketing and innovation) and Nicole …

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