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MINISO

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MINISO Opens Global Flagship Store in Times Square, New York

by Katie Lee

New York City — Lifestyle retailer MINISO officially opened its new global flagship store in New York’s Times Square on May 19, 2023. The opening of the new flagship comes during the brand’s 10th anniversary year, and shortly after the announcement of a new global expansion strategy. With over 70 stores in the U.S., the American market has emerged as MINISO’s top-performing overseas market for two consecutive quarters. Located on the first floor of 5 Times Square, the new flagship has a bright and clean look, with the eye being …

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MINISO Expands U.S. Operations, Opens 6 New Stores on Thanksgiving

by Katie Lee

Guangzhou, China — On November 25th, MINISO opened four new stores in Texas and two in Florida, doubling the global value retailer’s store count in these states. The six new stores, all located in malls, added to the Thanksgiving spirit by providing fun, trendy destinations for families to enjoy. At the grand opening of the Dolphin Mall store in Miami, shoppers and influencers gathered for the ribbon-cutting ceremony, celebrating MINISO’s entry into the coastal metropolis. The Dolphin Mall store, as well as the Stonebriar Center store in Dallas, features MINISO’s …

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MINISO Marks Milestone in Boston with 5,000th Store Globally

by Katie Lee

Boston — Lifestyle retailer MINISO has hit yet another milestone. On December 18, the brand’s 5,000th store opened in Boston, bringing its variety of affordable plush toys and household items to the New England region for the first time. Three other stores opened in California, Pennsylvania and another Massachusetts city on the same day. MINISO’s expansion in North America is among the brand’s fastest in the world, reflecting the high priority the brand places on this market. Since its regional debut in North America, MINISO has expanded to key locations …

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MINISO Expands in the U.S. and Canada with Numerous Store Openings

by Katie Lee

Pasadena, Calif. — MINISO, the joyful lifestyle brand of affordable, quality products, plans new stores in the U.S. and Canada — doubling its retail locations and adding a flagship store in Flushing, N.Y. With 53 locations in the U.S. and 55 in Canada by the end of 2021, MINISO is the only major chain focused on the $10 price point in North America. This is the first time the brand has opened stores on the U.S. East Coast. Within all of their retail stores, Miniso will be introducing a new …

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