Los Angeles — sweetgreen, the mission-driven restaurant brand serving healthy food at scale, introduces a new brand identity to reimagine fast food and speak to future generations about the importance of what they eat. The goal was to create a flexible, sustainable design system that both reflects the culture of local communities and works at scale. With this rebrand, sweetgreen aims to be a positive force on the food system by focusing on the following areas: Food: sweetgreen wants to show that fast food can be synonymous with real food. …
