Cincinnati — The Yankee Candle Company Inc. unveiled a new store concept at its retail location within the Natick Mall outside of Boston on Black Friday. Designed by award-winning retail design firm FRCH NELSON, the new concept puts fragrance first and emphasizes who Yankee Candle is today, and what it wants to share with its customers. The space features a new merchandising strategy and an upgraded personalization station, complete with sensorial experiences, allowing customers to curate their own scent collection and enjoy a more immersive experience into the world of …
newell brands
South Deerfield, Mass. — Home fragrance expert Yankee Candle opened its first-ever experiential pop-up shop, CandlePower by Yankee Candle, in New York City on November 9, 2017. Open until January 3, 2018 in SoHo, the 5,340-square-foot store features 10 immersive exhibits to ignite the senses through scent, sight, sound and touch.