Athens, Ga. — Zaxby’s, a premium quick-service restaurant brand founded in Athens, Ga., has named Patrick Schwing as chief marketing & strategy officer. He joins Zaxby’s from Inspire Brands, where he has served as Arby’s chief marketing officer and president of the Franchise Association for more than 2 years. In his new role, Schwing will oversee marketing communications, loyalty, e-commerce, R&D and media including digital and social to help the organization architect its future growth plans. “As Zaxby’s focuses on brand and culinary differentiation, we are excited to add Patrick …
