paul blackburn

Washington, D.C. — L’Occitane en Provence, the prestige beauty brand, continues to evolve its experiential retail strategy with the launch of the L’Occi Truck — the first-ever traveling shop experience for the brand. The unique retail store, encapsulated on wheels, presents a new direct-to-consumer shopping model, bringing the spirit and beauty of Provence across North America.

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New York City — L’OCCITANE redefines the shopping experience with the opening of its new flagship store in the Flatiron District of Manhattan. The revolutionary store presents a new shopping model designed for today’s consumers, addressing their varying needs for information and immediacy, all the while channeling the rich heritage, natural beauty and art de vivre of Provence.

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