New York City and Seattle — Authentic Brands Group, LLC (ABG), a global brand owner, marketing and entertainment company, and SPARC Group, LLC (SPARC), a leading retail enterprise, have agreed to purchase Eddie Bauer, the iconic American outdoor brand, from PSEB Group (PSEB), an operating company owned by San Francisco-based private equity investment firm Golden Gate Capital. The transaction is expected to close by June 1, 2021. No financial terms were disclosed. ABG will own Eddie Bauer’s intellectual property, and the brand’s core operating business will become a part of …
pseb
Seattle — Eddie Bauer has named Damien Huang as its new president. An 8-year veteran of the company, Huang most recently was Eddie Bauer’s senior vice president of merchandising & design. In his new role, he will report to Mike Egeck, chief executive officer of PSEB, a new operating company composed of Eddie Bauer and PacSun.