PUMA

Atlanta — The Athlete’s Foot (TAF) has named Matt Lafone as its new president and general manager of Americas. The veteran retail executive will start immediately, managing operations in North, South and Central America, and will report directly to the company’s new owner and global executive chairman, Param Singh. Lafone joins The Athlete’s Foot from Payless ShoeSource. Lafone will be responsible for providing leadership, strategic and operational guidance to the Americas team with the goals of driving profitable growth, building brand equity and enhancing customer satisfaction. Globally, TAF retail sales …

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— By Katie Lee — With an 18,000-square-foot physical store now open in Manhattan, PUMA has created an exciting new retail experience fusing sports, fashion and technology.   In August 2019, PUMA burst on the U.S. retail scene in a brand-new way: opening its first North American flagship store. Located at 609 Fifth Avenue in New York City, the massive 18,000-square-foot space with double-height storefronts uses cutting-edge technology and products to immerse the customer in the PUMA experience. A sports engagement zone and a customization studio are just two of …

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Westford, Mass. — On Aug. 29, 2019, PUMA opened its first-ever North American flagship store, located at 609 Fifth Ave. in New York City. The store showcases an immersive PUMA brand space  —offering consumers a unique shopping experience through innovative sports engagement zones, a customization studio and digitally connected offerings. The store features 18,000 square feet of interactive retail space spanning two floors, with state-of-the-art double-height storefronts across 160 feet of wraparound frontage. “PUMA is thrilled to open its first flagship in New York City, in a prime Manhattan location, …

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