New York City — Authentic Brands Group (ABG), a global brand owner, marketing and entertainment company, has agreed to purchase the Heritage Brands portfolio from PVH Corp. Through the transaction, ABG will own and manage the intellectual property of Izod, Van Heusen, Arrow and other distinguished brands. “This acquisition was particularly attractive because of PVH’s well-established partnerships for these heritage brands,” says Jamie Salter, founder, chairman and CEO of ABG. “Each brand has strong consumer recognition, global distribution anchored at leading retailers and robust product programs with best-in-class licensing partners. …
PVH Corp.
Amsterdam, The Netherlands — Tommy Hilfiger, which is owned by PVH Corp., has appointed Alegra O’Hare as chief marketing officer, Tommy Hilfiger Global, effective April 12, 2021. She joins the company from Gap Inc. “Alegra’s appointment is a crucial next step in this new era for TOMMY HILFIGER,” says Avery Baker, president and chief brand officer, Tommy Hilfiger Global. “She will be a driving force in bringing our new brand vision to life through world-class creative, digital and omnichannel marketing strategies.” O’Hare brings over 25 years’ marketing experience, working with …