Amsterdam, The Netherlands — Tommy Hilfiger, which is owned by PVH Corp., has appointed Alegra O’Hare as chief marketing officer, Tommy Hilfiger Global, effective April 12, 2021. She joins the company from Gap Inc.
“Alegra’s appointment is a crucial next step in this new era for TOMMY HILFIGER,” says Avery Baker, president and chief brand officer, Tommy Hilfiger Global. “She will be a driving force in bringing our new brand vision to life through world-class creative, digital and omnichannel marketing strategies.”
O’Hare brings over 25 years’ marketing experience, working with global consumer brands including adidas, Bang & Olufsen, Champion, Lee and Wrangler. Most recently, she held the role of chief marketing officer at Gap Inc.
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Merchandise is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at www.tommy.com.
PVH is one of the most admired fashion and lifestyle companies in the world whose brand portfolio includes Calvin Klein, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True&Co. intimates brand.
SOURCE: PVH Corp.