Rachael Myrick

Jackson, Miss. — Newk’s Eatery has reopened all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of 15 years since the first unit opened in Oxford, Miss., the brand took pause to seek feedback from guests on what’s important to them. “The purpose of Project Strive is to build from what our guests love about Newk’s and evolve the brand to be more aligned to their lifestyles. It stems from our brand mission to …

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