Sheboygan, Wis. — Priority Sign, headquartered in Sheboygan, Wis., is changing the name of the company to “Priority.” With more than 20 years of signage program experience, Priority has evolved to become a global brand implementation company offering project management, construction design, manufacturing and installation. Priority now offers three core product lines: signage, lighting and branded environments.
rebranding
Glendale, Calif. — DineEquity Inc., the parent company of Applebee’s Neighborhood Grill & Bar® and IHOP® concepts, has rebranded itself as Dine Brands Global, Inc. The company also has a new 5-year growth plan, as well as new operational and financial goals.