Thursday, December 19, 2024
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REEF Launches First Ever “Virtual Food Hall” at Raleigh-Durham International Airport

by Katie Lee

Raleigh and Durham, N.C. — Travelers at Raleigh-Durham International Airport can now order meals for pickup through REEF’s first-of-its-kind virtual food hall, an evolved ghost kitchen, in Terminal 2. The “getREEF Virtual Food Hall” is operated by REEF and its Airport Concession Disadvantaged Business Enterprise partner, HUBB Kitchens, led by Jason Johnson. The kitchen features nine popular brands including fast-growing international favorites such as Krispy Rice, 800 Degrees Pizza, Pei Wei, Xochimex Cantina Grill, Zinburger and Rebel Wings, as well as local concepts Beyu Caffé, Hubb Kitchen and American Meltdown. …

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franchise developmentNewspeoplerestaurants

Famous Toastery Hires New VP of Franchise Development

by Katie Lee

Charlotte, N.C. — Eric Gustafsson has been named the new vice president of franchise development for Famous Toastery. He will play an instrumental role in supporting incoming franchise owners as the brand moves closer to achieving its goal of reaching 50 units — doubling its current footprint — by 2024. Gustafsson brings many years of experience in the restaurant and franchising industries. Most recently, Gustafsson worked as director of business development for REEF, a global ghost kitchen technology company with 400 operations throughout the world. Prior to that, Gustafsson worked …

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Newsrestaurantsvendors

REEF Acquires Foodtech Startup 2ndKitchen

by Katie Lee

Chicago and Miami — REEF Technology Inc., the largest operator of delivery kitchens, logistics and proximity hubs in North America, has acquired 2ndKitchen, a leader in virtual kitchens for hotels, offices, buildings, venues and other hospitality companies. REEF and 2ndKitchen’s existing businesses will be combined under the REEF brand, and will operate under REEF’s Hospitality division. Together, REEF and 2ndKitchen will expand their customer base and enable any business to be able to turn on foodservice without physical infrastructure and the associated expenses. The transaction strengthens REEF’s position in the …

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