Guangzhou, China — On February 24, 2023, global lifestyle retailer MINISO held a conference titled “MINISO – Bringing Joy to the World,” to unveil its global brand strategy in Guangzhou, China. The company took the opportunity to announce its new brand positioning and brand symbol, global development strategy, product strategy, etc. This year marks the 10th anniversary of the founding of MINISO, as well as the opening year of its updated global brand strategy. “The new global strategy marks the future of the company’s deep participation in the global retail …
