Kansas City, Mo. — Service Management Group (SMG), a global customer, employee and brand experience management partner to more than 500 brands, has formed a new partnership with Rubio’s Coastal Grill. The fast-casual restaurant chain specializing in Baja-inspired Mexican food selected SMG to improve real-time, prescriptive feedback across its guest journey. Based in Carlsbad, Calif., Rubio’s has more than 150 locations across California, Arizona and Nevada. Co-founder Ralph Rubio opened the first location as a walk-up taco stand in 1983 in San Diego’s Mission Bay, and the brand’s reputation and …
