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The Athlete’s Foot

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The Athlete’s Foot Names New VP of Marketing and Community Engagement

by Katie Lee

Atlanta — The Athlete’s Foot has named a new vice president of marketing and community engagement, Darius Billings. He has been with the company for 15 years, currently as the senior director of marketing of StAART at The Athlete’s Foot USA. Previously, Billings has had roles at Nike and AND1 Basketball, an American footwear and clothing company specializing in basketball shoes, clothing and sporting goods. In 2020, Billings was motivated by the Black Lives Matter Movement protests and economic disparities within the Black community to use his platform to do …

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The Athlete’s Foot Launches New Neighborhood Concept Store in Midtown Atlanta

by Katie Lee

Atlanta — The specialty footwear and lifestyle chain, The Athlete’s Foot (TAF), launched its most anticipated project of 2023: the introduction of its “neighborhood” concept store, located at Atlantic Station in Midtown Atlanta. The Athlete’s Foot is focused on elevating the consumer experience while continuing to drive hyper-localized product assortment and community engagement efforts. The grand opening events, which took place at the end of April, included a sneaker customization class, live performances, and custom art pieces and murals. The Athlete’s Foot partnered with Adidas to provide swag bags filled …

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construction and designNewsretailers

The Athlete’s Foot to Launch New Omnichannel Store Concept this Spring

by Katie Lee

Stans, Switzerland and Atlanta — The specialty footwear and lifestyle chain, The Athlete’s Foot (TAF), is reporting retail revenue of $555 million globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and, most importantly, the spring launch of its 3.0 omnichannel store concept. “Although the retail landscape presented …

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The Athlete’s Foot Names New VP/GM of Europe, the Middle East and Africa

by Katie Lee

Stans, Switzerland — The Athlete’s Foot (TAF) has named Romano Cinelli, an international sports and lifestyle business veteran with more than two decades of experience, as its new vice president and general manager for TAF’s territories: Europe, Middle East and Africa. Romano will be in charge of managing daily business operations including marketing, merchandising, retail operations and brand partner management with ubiquitous names such as Nike/Jordan, Adidas, New Balance, Reebok, Puma, etc. in EMEA. Additionally, he will be responsible for developing and implementing growth strategies to drive future growth TAF’s …

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The Athlete’s Foot Names New President and General Manager of Americas

by Katie Lee

Atlanta — The Athlete’s Foot (TAF) has named Matt Lafone as its new president and general manager of Americas. The veteran retail executive will start immediately, managing operations in North, South and Central America, and will report directly to the company’s new owner and global executive chairman, Param Singh. Lafone joins The Athlete’s Foot from Payless ShoeSource. Lafone will be responsible for providing leadership, strategic and operational guidance to the Americas team with the goals of driving profitable growth, building brand equity and enhancing customer satisfaction. Globally, TAF retail sales …

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