The Athlete’s Foot to Launch New Omnichannel Store Concept this Spring

by Katie Lee

Stans, Switzerland and Atlanta — The specialty footwear and lifestyle chain, The Athlete’s Foot (TAF), is reporting retail revenue of $555 million globally, growth of 10%+ from 2021. The numbers show that TAF successfully navigated a difficult retail environment plagued by supply chain challenges, rising inflation, socioeconomic and political unrest. The brand is looking forward to a solid and successful start to 2023 powered by a host of new brand partnerships, store locations and, most importantly, the spring launch of its 3.0 omnichannel store concept.

“Although the retail landscape presented some unique challenges in 2022, we are extremely enthusiastic about TAF’s financial performance in 2022 and proud to celebrate the outstanding performance of our community-based initiatives, programs and partnerships with our partners,” says Param Singh, owner and CEO of Arklyz Group, which owns TAF globally.

One of the most anticipated projects of 2023 will be the introduction of the TAF 3.0 omnichannel “neighborhood” concept store. TAF 3.0 will focus on elevating the consumer experience and continuing to drive hyper-localized product assortment and community engagement efforts. In addition, TAF will increase its apparel capacity through new store concepts and introduce new brand partnerships with Polo, Sergio Tacchini, Crocs, Ethika and other premium streetwear brands.

More than just a retail store but branded to be a destination for athletic street style, The Athlete’s Foot is a global retailer of athletic-inspired lifestyle for streetwear, footwear, apparel and accessories. The sneaker and streetwear chain has 550 stores and e-commerce shops in 30+ countries. Its global headquarters are located in Stans, Switzerland, and Atlanta in the U.S.




SOURCE: The Athlete’s Foot

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