The Battery Atlanta

— By Greg Houck — How emerging mixed-use trends can translate to long term success.   Mixed-use projects have a retail problem. Too often, incorporating retail spaces into a mixed-use project is straightforward and static: a single complimentary demand driver, such as a high-rise multifamily with convenient ground-floor grocer. With this approach, the residential component may subsidize a portion of revenues for the tenant, but most often it isn’t sufficient enough and local demand has not been fully understood. Over the past several years there has been many exciting innovations …

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