New York City — On November 16, 2018, FAO Schwarz opened its doors to a new flagship location in New York City. The beloved toy store spans 2.5 levels with over 20,000 square feet of signature toys, interactive experiences and shops.
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New York City — Subsequent to its successful re-launch in 2017, the iconic toy retailer FAO Schwarz continues its international growth strategy, propelling the brand into new global markets, channels and categories. FAO Schwarz also recently revealed plans to build a new 20,000-square-foot flagship location in the heart of New York’s historic Rockefeller Plaza in time for the holiday 2018 season.