Topgolf Entertainment Group

Dallas — Global sports and entertainment leader Topgolf Entertainment Group has named Genifer (Gen) Gray as the chief operating officer of U.S. venues; Geoff Cottrill will join the company as chief marketing officer; and Kristi Maynor will join as chief people officer. The three leaders bring a wealth of experience in building consumer-facing brands and will report to Artie Starrs, who came to Topgolf as chief executive officer earlier this year and continues to scale the company’s leadership team to match its rapid expansion. “The addition of Gen, Geoff and …

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Carlsbad, Calif., and Dallas — Carlsbad, Calif.-based equipment and apparel manufacturer Callaway Golf Co. has completed its merger with Topgolf Entertainment Group. The deal was originally announced in October 2020. Under the terms of the merger agreement, Callaway issued approximately 90 million shares of its common stock to the shareholders of Topgolf, excluding Callaway, which previously held approximately 14% of Topgolf’s outstanding shares. Callaway shareholders now own approximately 51.3% of the outstanding shares of the newly combined entity, and former Topgolf shareholders (excluding Callaway) own approximately 48.7%. Both firms have …

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