Dallas — Global sports and entertainment leader Topgolf Entertainment Group has named Genifer (Gen) Gray as the chief operating officer of U.S. venues; Geoff Cottrill will join the company as chief marketing officer; and Kristi Maynor will join as chief people officer. The three leaders bring a wealth of experience in building consumer-facing brands and will report to Artie Starrs, who came to Topgolf as chief executive officer earlier this year and continues to scale the company’s leadership team to match its rapid expansion.
“The addition of Gen, Geoff and Kristi to our leadership team will help fuel our growth and continue driving innovation across our Topgolf venue, Toptracer and Topgolf Media experiences,” says Starrs. “These talented individuals not only have deep expertise in leading and growing consumer-facing businesses, but also stand out as inspiring leaders.”
Gray’s appointment to COO of U.S. venues comes after over 3 years serving as the vice president of operations, leading Topgolf’s day-to-day experience, venue operations leaders, food and beverage program, training and leadership development, and golf services for its 65 U.S. venues. She joined Topgolf from Maggiano’s Little Italy, where she served as COO. Gray succeeds Craig Kessler as COO, who recently announced his plans for a new leadership opportunity outside of Topgolf.
Cottrill joins Topgolf’s leadership team as CMO from Coca-Cola, where he served as head of marketing in North America; before that, he held marketing leadership positions at Converse, Starbucks, Procter & Gamble and MullenLowe.
Maynor comes to Topgolf from the global leadership advisory firm, Egon Zehnder, where she was a partner and global head of its consumer practice.
SOURCE: Topgolf Entertainment Group