ToysRUs

New York City — WHP Global, the parent company of Toys”R”Us, has formed a new partnership with leading travel retailer Duty Free Americas to open the first-ever Toys”R”Us airport store at Dallas-Fort Worth International Airport (DFW), the world’s second busiest airport. The Toys”R”Us store will be located in Terminal A, and is slated to open in time for holiday 2023. “We are excited that WHP Global selected us to introduce a new retail concept to the travel industry,” says Jerome Falic, CEO of Duty Free Americas. Travelers visiting the store …

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New York City — WHP Global, the parent company of Toys”R”Us, has partnered with leading omnichannel retailer El Puerto de Liverpool, SAB de CV to launch the toy brand in Mexico for the very first time. The partnership will bring Toys”R”Us to Mexican customers through standalone flagship stores and e-commerce. Toys”R”Us has experienced significant growth since its acquisition by WHP Global in 2021, doubling its footprint by 50% in 2022 with the national rollout in the U.S. at all Macy’s stores and recent launches in India, United Kingdom and Australia. …

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New York City — WHP Global, a leading brand management firm and owner of Babies”R”Us®, has formed a new partnership with premier shopping and entertainment destination American Dream in Bergen County, N.J., to bring the Babies”R”Us brand back to customers in the U.S. with the debut of its flagship store, which is scheduled to open this summer. “Following the success of the Toys”R”Us flagship, which opened just over a year ago, we are thrilled to see Babies”R”Us back in the U.S. as part of the unparalleled retail experience that can …

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— By Katie Lee — To meet today’s retail consumers where they are, Macy’s offers a new smaller store format, expanded digital conveniences, and sustainable operations.   Macy’s, the venerable New York-based department store chain we all know and love, is more than its storied 150-year history, more than its omnipresence in malls all over America, more than its countless Christmas tree lightings and Thanksgiving Day parades in New York and The Miracle on 34th Street movie. It’s a steady leader during unsteady times, an agent of change in a …

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New York — WHP Global, parent company of Toys”R”Us®, is gearing up for the grand opening of a new two-story Toys”R”Us flagship store inside American Dream, the unmatched entertainment/retail center in Bergen County, N.J. The first U.S. Toys”R”Us flagship store will feature a modern two-level retail concept that spans 20,000 square feet. The flagship will be reminiscent of the beloved toy store customers know and love, with interactive experiences and product demonstrations, and new branded elements like Geoffrey’s Café and ice cream parlor, two-story slide and more. Located within steps …

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Parsippany, N.J. — Tru Kids Brands™, parent of the Toys”R”Us® brand, has expanded its leadership team with the appointment of Anand Shah as general counsel and Brian Maeda as chief business development officer. Shah returns bringing a wealth of experience in the retail and consumer products industries, as well as a deep understanding of the Toys”R”Us brand and its global footprint. As corporate counsel at Toys”R”Us from 2012 to 2017, he was responsible for global corporate governance, negotiating and implementing strategic partnerships, and supporting financing activities and licensing transactions. Most recently, he served …

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Parsippany, N.J., and San Francisco — Tru Kids Brands, the proud parent of the Toys“R”Us ® brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys“R”Us stores back to the United States. The new store experience will be a highly immersive, smaller-format space. The first two new Toys“R”Us stores will open this holiday season, located in The Galleria in Houston, a Simon Mall, and in Westfield Garden State Plaza in Paramus, N.J. Brand partners and experiences will be announced in the coming weeks. “We …

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