Zendesk

— By Cindy Price — Superpowers your business can’t ignore: customer service and customer experience.   Are you aware that your business possesses superpowers? It’s true. Like Dorothy and the ruby slippers, you’ve had them all along. So what are these superpowers? Customer Service and Customer Experience. The two are direct contributors to your business’s success — and reputation. Attracting and retaining customers is always your goal. What helps you reach it are these unique to you superpowers. Although linked together, customer service and customer experience also possess notable differences. …

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Boston — Toast, the cloud-based, end-to-end technology platform purpose-built for the entire restaurant community, has appointed Elena Gomez as chief financial officer, effective immediately. As CFO, Gomez will lead Toast’s finance organization and will be responsible for accounting, treasury, financial planning and analysis, and business operations. “I am thrilled to welcome Elena to our executive team,” says Chris Comparato, CEO of Toast. “She is a proven business leader and financial executive with more than two decades of experience leading the financial operations of businesses sitting at the intersection of technology, …

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