Broomfield, Colo. — TCBY, the world’s original frozen yogurt brand, is celebrating its 40th anniversary with the brand continuing to expand rapidly and thrive as communities reopen amid the rollout of the COVID-19 vaccine. TCBY opened 12 new U.S. locations in the past year and six additional locations are set to open in the coming months.
This summer, TCBY will open a new drive-thru in St. Augustine, Fla.; a new self-serve store in Bayonne, N.J., focused on catering with a late-night walk-up window; and a counter-service store in Navarre, Fla., that will appeal strongly to tourists. To celebrate its 40th anniversary, TCBY will also be announcing a variety of sweet summer deals, including a magical, color-changing bowl for $1 available across all locations nationally while supplies last.
“This anniversary is a significant milestone for TCBY, and the success of the brand has only been possible because of our loyal fans, dedicated franchisees and team,” says Nelson Tejada, chief executive officer of Famous Brands International. “We are grateful for continued customer support which has helped us expand to new locations in the past year and we are looking forward to bringing the brand to new locations and connecting with new customers.”
TCBY first opened in 1981 in Arkansas, and the brand quickly became a destination for great tasting, healthy frozen desserts. A trailblazer of “FroYo,” TCBY is the only franchise to offer both soft-serve and hand-scooped frozen yogurt with most of the flavors low in fat, nonfat or sugar-free.
TCBY is the original and most well-known frozen yogurt brand. TCBY currently has more than 250 franchise locations worldwide. TCBY and Mrs. Fields are part of Famous Brands International. For more information, visit www.tcby.com.